Randall Craig

Serial Entrepreneur, Author of 8 books, Hall of Fame Speaker: Thought Leadership, Business Growth, Digital Strategy
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Randall Craig is a Hall of Fame business speaker who led the digital strategies for several major market newspapers, professional service firms, and financial institutions since 1994. Randall has founded several successful start-ups, held a long-time position at a “big-four” consulting firm, and was a senior executive at an American public company.  He has helped over 100 organizations rethink their approach to marketing – and build better relationships – using digital strategy and thought leadership.  He is currently CEO of Pinetree Advisors, where he advises leaders and their teams on scaling their business.

Randall is the author of eight books, including Digital Transformation for Associations, The Everything Guide to Starting an Online Business, the Online PR and Social Media series, and the best-seller Personal Balance Sheet. Randall has taught at numerous executive education programs, and frequently appears as an expert in the media.  He has written hundreds of articles and delivered hundreds of presentations, both in person and virtual.

Randall has served on numerous corporate and not-for-profit boards, is a member of the Global Speakers Federation, and has earned an FCMC, CFA, MBA, CSP, HoF, and a Black Belt in Karate.

Programs By Randall Craig

While most people work hard at becoming trusted advisors, becoming a “thought leader” is far more difficult – and in today’s world, more strategic than ever. Based on the research in his books, Randall will share some of the newest thinking on how to use content, digital, and marketing automation to build your business – and practical tips on how to get started.
Do you really trust Facebook? Do your customers really like email spam? (Didn’t think so.) Every digital touchpoint either moves your organization up, or down, the trust curve; yet so many organizations have never strategically looked at how to take control of this important lever. In this presentation, Randall introduces several models that can do this, along with examples, both good and bad, funny and sad.
From augmented reality to social-CRM integration to machine learning and AI, new technologies are changing the competitive landscape. At the same time, pressure to cut costs, deliver greater value, and be more responsive are forcing organizations – and leaders – to work far differently than before. And the backdrop of COVID-19 is forcing dramatic changes at an exceptional speed. All of this is happening in an environment of increased cynicism about technology, while government are increasingly flexing their legislative muscles. In this presentation, Randall describes these trends and futures, and how organizations – and people – should retool to differentiate, connect, and engage.
There are over 500+ social media sites – yikes! So how should they be embedded – or not – into your overall strategy? How can you reduce exposure to identity theft? How do you reduce service costs, while keeping up with the seemingly endless requirements to “engage”? And how do you measure results? Special versions are available for corporations and professional service firms, associations/not-for-profits, Marketers, and Entrepreneurs.
Who really feels comfortable networking… especially when most of it now must be virtual A key benefit of attending a meeting, conference or convention is to develop relationships, yet the vast majority of attendees report that this is a skill they are not “good at”. And now that so many meetings and conferences are virtual, it is even worse. This presentation is designed to give people practical networking skills that they can begin using immediately – whether it be “live in person”, or in a virtual setting.

Randall Craig Speaking Video

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Books By Randall Craig

The Everything Guide to Starting an Online Business

This 300-page book provides some of the most up-to-date strategies and tactics for building an online business. From business planning, to marketing – real and online – to SEO, social media, conversion, CRM integration, and more.

Digital Transformation for Associations, 2nd Edition

New technology, new member expectations, and tough economics. From journey-mapping to marketing automation: competing in the marketplace of ideas.

Social Media for Business – 101 Ways to Grow your Business without wasting your time:

Specific strategies and tactics that focus on building business. In addition to marketing and PR, it addresses recruiting, risk management, cost, ROI, and other key business issues. Managers will learn how to save time and develop a weekly checklist of social media priorities, attract the right job candidates, and help improve customer satisfaction and brand loyalty. Little known fact: this book actually provides 157 ways to grow your business, not 101 as it states on the cover.

Personal Balance Sheet

The book describes some of the concepts from my digital strategy presentations (eg Price/Expertise/Trust model, Give to Get, etc), but it is more focused on real-world networking in the context of personal or business success. Forty years, 10,000 days, 80,000 hours. Measure it any way you like, but this is about the length of your working career. With so much time of your life working, why not invest some time planning it in an organized, strategic manner?

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